eBook - ePub

Nonprofit Communications

Name: Nonprofit Communications
ISBN: 9781040012857

A Mission-Driven and Human-Centered Approach

Kelly C. Gaggin,

190 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Nonprofit Communications

A Mission-Driven and Human-Centered Approach

Kelly C. Gaggin,

About this book

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant's heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.

This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals.

Online resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com/9781032461144.

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Yes, you can access Nonprofit Communications by Kelly C. Gaggin in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.