eBook - ePub

Design, Manufacture and Sell Your Bag Collection

Name: Design, Manufacture and Sell Your Bag Collection
ISBN: 9781350346628

Ann Saunders,

416 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Design, Manufacture and Sell Your Bag Collection

Ann Saunders,

About this book

Turn your passion and inspiration into a must-have bag collection and launch your own successful brand. Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business. Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on: The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability

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Yes, you can access Design, Manufacture and Sell Your Bag Collection by Ann Saunders in PDF and/or ePUB format, as well as other popular books in Design & Fashion Design. We have over one million books available in our catalogue for you to explore.