Refreshing Comms
eBook - ePub

Refreshing Comms

Internal communication for a better-connected, feel-good, goal-achieving workplace

  1. 232 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Refreshing Comms

Internal communication for a better-connected, feel-good, goal-achieving workplace

About this book

You've just shared news of the latest plans with employees.

Message sent and received - job done.

But they ain't buying it. Nothing has changed.

Now what?

Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that's good, and simpler, for everyone.

  • Discover how to make a compelling case to get people onside.

  • Get intentional with an actionable comms plan aligned with your specific business goals and values.

  • Learn how to engage your audience with high-value content.

  • Start using internal comms as your powerful, strategic management tool that does the heavy lifting for you.

How's that for a message that hits the spot?

Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.

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Yes, you can access Refreshing Comms by Liz Atkin in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Foreword
  6. Introduction
  7. Chapter 1 What’s this internal communication thing really about?
  8. Chapter 2 Reframing the workplace
  9. Chapter 3 The Tools of Engagement Framework
  10. Chapter 4 Vision
  11. Chapter 5 Values
  12. Chapter 6 Employer voice
  13. Chapter 7 Content principles
  14. Chapter 8 Strategy
  15. Chapter 9 Communication goals
  16. Chapter 10 Themes and relevance
  17. Chapter 11 Finalizing the framework
  18. Chapter 12 How to write like a pro
  19. Chapter 13 Measuring impact
  20. Chapter 14 Time for reflection
  21. Chapter 15 To be continued

  22. Acknowledgements
  23. About the author
  24. Index