Starbucks
About this book
Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world. Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008. Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Acknowledgments
- Introduction
- Chapter 1 Origins and History of Starbucks
- Chapter 2 The Founders and Early Management Team
- Chapter 3 Strategies and Innovations: The Coffee Culture
- Chapter 4 Guiding Principles and Coffee Social Responsibility
- Chapter 5 How Starbucks Moved Ahead of the Competition
- Chapter 6 Financial Results and Starbucks Leadership
- Chapter 7 Controversy and Coffee Competition
- Chapter 8 Transition and Future Prospects
- Appendix A: Starbucks through the Decades: A Timeline to Success
- Appendix B: The Futures of Coffee
- Appendix C: Glossary of Coffee Terms
- Appendix D: Starbucks Stars, Cool Coffee Web Sites, and Wonderful Webcasts/Podcasts
- Acronyms
- Bibliography
- Personal Interviews
- Index