Specialised Tourism Products
eBook - ePub

Specialised Tourism Products

Development, Management and Practice

  1. 216 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Specialised Tourism Products

Development, Management and Practice

About this book

The author's first experience in creating a unique tourism venture was lighthouse tourism, encapsulated in the Stone Lights project (1999-2001). Through subsequent research and reflections on its commercialization, Specialised Tourism Products: Development, Management and Practice delves into the intricacies and legalities of marketing specialised tourism products. Referencing scientific studies and notable works, they underscore the evolving importance of such offerings for sustainable tourism development.

Specialised Tourism Products is a culmination of practical experiences, modelling a systematic approach to tourism development, accentuating the growing significance of specialised tourism content in the wake of climate change and the Covid-19 pandemic. Drawing on their tested projects, the authors present a comprehensive model, sharing their insights with a wider scientific and professional audience, contributing to the ongoing discourse on fostering attractive and competitive destination offerings in the face of contemporary challenges.

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Yes, you can access Specialised Tourism Products by Ivan Peronja,Neven Šerić,Ivana Kursan Milaković in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Negocios en general. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. List of Figures, Tables and Case Studies
  7. About the Authors
  8. Chapter 1 Introductory Notes
  9. Chapter 2 Development Process of a Specialised Tourism Product
  10. Chapter 3 Development of Ideas and Concepts
  11. Chapter 4 Developing and Shaping the Marketing Strategy
  12. Chapter 5 Business Analysis and Marketing Test of a New Specialised Tourism Product
  13. Chapter 6 Development of a Specialised Tourism Product and Market Testing
  14. Chapter 7 Tourism Product Policy and Sales Policy
  15. Chapter 8 Introduction of a Specialised Tourism Product on the Market
  16. Chapter 9 Brand and Brand Management of the Specialised Tourism Product
  17. Chapter 10 Development and Management of a Specialised Tourism Product: Stay at the Adriatic Lighthouses
  18. Chapter 11 Final Conclusions
  19. References