eBook - ePub

Start-up and Entrepreneurial Communication

Name: Start-up and Entrepreneurial Communication
ISBN: 9781040052242

Theoretical Foundations and Contemporary Development

Alexander Godulla,

Linjuan Rita Men,

254 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Start-up and Entrepreneurial Communication

Theoretical Foundations and Contemporary Development

Alexander Godulla,

Linjuan Rita Men,

About this book

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.

Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.

This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.

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Yes, you can access Start-up and Entrepreneurial Communication by Alexander Godulla,Linjuan Rita Men in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Business Communication. We have over one million books available in our catalogue for you to explore.