Digital Transformation in African SMES: Emerging Issues and Trends aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This book provides comprehensive insights into the role of electronic commerce in the success of Small and Medium Enterprises (SMEs) in developing countries, with a specific focus on Africa (Chapter 1). Chapter 2 explores the nexus between digital transformation and SME performance, offering perspectives from developing economies. The challenges faced by SMEs in Africa regarding the adoption of Big Data are examined in Chapter 3. Chapter 4 delves into the exploration of email marketing strategies among SMEs. Additionally, the book covers factors influencing the adoption of Big Data by SMEs in Africa (Chapter 5) and investigates the use of technology by SMEs and its impact on the firms (Chapter 6). Chapter 7 focuses on key factors and impacts related to the adoption of social media by Small and Medium Enterprises. The volume provides information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, businessmen, researchers, and university and college students, interested in digital transformation in Africa.

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Yes, you can access Digital Transformation in African SMEs by Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Mohammed Majeed,Abdul-Razak Abubakari,Awini Gideon in PDF and/or ePUB format, as well as other popular books in Business & Service Industry. We have over one million books available in our catalogue for you to explore.

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Bentham Science Publishers

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Index

Welcome
Table of Content
Title
BENTHAM SCIENCE PUBLISHERS LTD.
FOREWORD
PREFACE
List of Contributors
Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa
The Nexus Between Digital Transformation and SME Performance: The Perspective of Developing Economies
Challenges of SMEs Adoption of Big Data in Africa
Exploring Email Marketing Among Small and Medium Enterprises
SMEs’ Use of Technology and Its Effect on the Firm
SMEs’ Use of Technology and Its Effect on the Firm
Adoption of Social Media by Small and Medium Enterprises: Key Factors and Impact

About this book

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Table of contents