eBook - ePub

Media and Entertainment Industry Management

Name: Media and Entertainment Industry Management
ISBN: 9781040005699

How to Integrate Business and Management with Creativity and Imagination

Sunghan Ryu,

402 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Media and Entertainment Industry Management

How to Integrate Business and Management with Creativity and Imagination

Sunghan Ryu,

About this book

The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI.

Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions.

This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.

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Yes, you can access Media and Entertainment Industry Management by Sunghan Ryu in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.