Building E-Commerce Solutions with WooCommerce - Second Edition

Robbert Ravensbergen

• Publisher: Packt Publishing
• Year: 2015
• ISBN:
  9781785889110
• Edition: 2
• Topic: Informatique
• Subtopic: Systèmes de gestion de contenu

Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerceAbout This Book• Offers do-it-yourself e-commerce solution using WordPress and WooCommerce• Discover the new Onboarding wizard that makes complex processes user-friendly• Manage your online store and expand its functions using pluginsWho This Book Is ForThis book is suitable for everybody running their own WordPress website, such as small business owners and marketers. It has been written for users, not for programmers, who want to add e-commerce functionality to their existing WordPress website. The book will also appeal to Web design agencies working with WordPress and looking for ways to improve their services for clients working with WordPress.What You Will Learn• Use WooCommerce settings to set up the behavior of the online store• Get familiar with the downloadable and variable products• Set up shipping and payment methods• Use discount coupons for marketing purposes• Choose the right WooCommerce theme for your online store• Customize your website using the Storefront theme as a base• Handle orders, payments, and emails on a daily basis with ease• Work with WooCommerce reporting possibilities• Expanding your online store with the functionalities offered by WooCommerceIn DetailBuilding an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours.This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins.By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business.Style and approachThis book is a practical, step-by-step guide that will help you manage your online store easily and efficiently, and expand its functions using the WooCommerce plug-in

Building E-Commerce Solutions with WooCommerce Second Edition

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Table of Contents

Building E-Commerce Solutions with WooCommerce Second Edition

Credits

About the Author

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers, and more

Why subscribe?

Free access for Packt account holders

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. Setting Up WooCommerce

Setting up your test environment

Installing WooCommerce

Setting up WooCommerce

The General Settings Tab

The Products Settings Tab

The Tax settings tab

The Checkout Settings Tab

The shipping settings tab

The Accounts Settings Tab

The Email Settings Tab

The API Settings Tab

Preparing our test store

Summary

2. Creating Your First Products

Setting up product categories

Creating your first product

General data

Inventory data

Shipping data

Linked products and attributes

Advanced data

Setting the categories, tags, and images for your product

Product visibility options

Summary

3. Using Downloadable Products and Variations

Working with tags

Virtual products

Downloadable products

Using attributes

Setting up variable and grouped products

Other product types

Grouped products

External/Affiliate products

Importing product data

Summary

4. Payments, Shipping, and Coupons

Payment methods

Payment methods around the world

What you need to know about credit cards

Setting up PayPal

Setting up Stripe

Shipping methods and prices

Working with free shipping

Using shipping classes

Carrier integration

Using discount coupons

Summary

5. Working with WooCommerce Themes

Using the available widgets and shortcodes

Making or buying a theme

Finding and selecting WooCommerce themes

Things you should pay attention to when buying a theme

Installing a WooCommerce theme

Working with theme settings

Setting up your home page

Using the Storefront theme

Adding a logo

Homepage control

Summary

6. Customizing a WooCommerce Theme

What we need to get started

Tools every web designer needs

WordPress theme basics

Creating a Child theme

Developing WooCommerce themes

WooCommerce CSS

WooCommerce hooks, actions and filters

Adding a logo using code

Removing the sidebar

Summary

7. Running Your Online Store

Adjusting the notification e-mails

Deploying your WooCommerce store

Working with sales orders

Adding manual sales orders

Reporting

Sales reports

Customer reports

Stock reports

Tax reports

Summary

8. More Possibilities Using Plugins

Where to find the right WooCommerce plugins

A closer look at plugin prices

Popular and useful WooCommerce plugins

WooCommerce and Google Analytics integration

WooCommerce and the Yoast SEO plugin

Advanced products

Online marketing

The MailChimp integration

Social coupons

Google shopping

Abandoned carts

Plugins for store management

Table rate shipping

Invoicing

Subscriptions

Reporting

Business to Business catalog

Importing product data

USA tax calculations

A store in multiple languages

Free plugins

Summary

Index

Building E-Commerce Solutions with WooCommerce Second Edition

Copyright © 2015 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: November 2013

Second Edition: December 2015

Production reference: 1211215

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78588-156-5

www.packtpub.com

Credits

Author

Robbert Ravensbergen

Reviewers

Matthew Allan

Rémi Corson

Nicola Mustone

Commissioning Editor

Priya Singh

Acquisition Editor

Manish Nainani

Content Development Editor

Arun Nadar

Technical Editor

Bharat Patil

Copy Editor

Tasneem Fatehi

Project Coordinator

Neha Bhatnagar

Proofreader

Safis Editing

Indexer

Mariammal Chettiyar

Production Coordinator

Arvindkumar Gupta

Cover Work

Arvindkumar Gupta

About the Author

Robbert Ravensbergen is an experienced e-commerce and IT manager. He has been working in several international roles for various companies. He's also a passionate writer and blogger. WordPress, WooCommerce, and Magento are the topics that he writes about.

Robbert released several books about Magento and WooCommerce for Packt Publishing during the last couple of years. Besides this, he's an important writer in the Netherlands and well known for his understandable books for beginners about WordPress.

Readers can reach Robbert on his personal blog at http://www.joomblocks.com.

I would like to thank the employees of Packt Publishing for making this new book possible. It has been a pleasure working with you again. Besides that, I would especially like to thank the reviewers of this book, whose inputs were very valuable in creating a better product. Thank you!

About the Reviewers

Matthew Allan works with a growing team of developers at Prospress to bring top-notch plugins and extensions to the WordPress an...