The Vulnerable Consumer

Beyond the Poor and the Elderly

Angela Y. Lee

• Publisher: Emerald Publishing Limited
• Year: 2024
• Print ISBN:
  9781802629569
• eBook ISBN:
  9781802629576
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.

This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The Review of Marketing Research continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers.

Table of contents

• Cover Page
• Half Title page
• Series Page
• Editorial Advisory Board
• Title Page
• Copyright Page
• Contents
• List of Figures and Tables
• About the Editor-in-Chief
• About the Editor
• About the Contributors
• Introduction
• The Vulnerable Consumer: Beyond the Poor and the Elderly
• Aging and Vulnerabilities in Consumer Information Processing
• Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy
• Not Knowing Who I Am: Implications for Materialism and Consumption Behaviors
• From Stigma to Scarcity: On Interpersonal and Cognitive Sources of Vulnerability for Consumers in Poverty
• The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement?
• Marketplace Solutions to Motivational Threats: Helping Consumers With Four Distinct Types of Vulnerability
• Leaves in the Wind: Underdeveloped Thinking Systems Increase Vulnerability to Judgments Driven by Salient Stimuli
• “I Did Not Think of Myself as a ‘Customer’”: The Confluence of Intertwined Vulnerabilities Among Subsistence Consumers Through Marketplace Literacy
• A Consumer Vulnerability Perspective on Eviction
• INDEX