- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.
This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The Review of Marketing Research continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Vulnerable Consumer by Angela Y. Lee in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Editorial Advisory Board
- Title
- Copyright
- Contents
- List of Figures and Tables
- About the Editor-in-Chief
- About the Editor
- About the Contributors
- Introduction
- The Vulnerable Consumer: Beyond the Poor and the Elderly
- Aging and Vulnerabilities in Consumer Information Processing
- Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy
- Not Knowing Who I Am: Implications for Materialism and Consumption Behaviors
- From Stigma to Scarcity: On Interpersonal and Cognitive Sources of Vulnerability for Consumers in Poverty
- The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement?
- Marketplace Solutions to Motivational Threats: Helping Consumers With Four Distinct Types of Vulnerability
- Leaves in the Wind: Underdeveloped Thinking Systems Increase Vulnerability to Judgments Driven by Salient Stimuli
- “I Did Not Think of Myself as a ‘Customer’”: The Confluence of Intertwined Vulnerabilities Among Subsistence Consumers Through Marketplace Literacy
- A Consumer Vulnerability Perspective on Eviction
- Index