The Ultimate Guide to Storytelling in Business
eBook - PDF

The Ultimate Guide to Storytelling in Business

A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Ultimate Guide to Storytelling in Business

A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact

About this book

A one-stop shop for everything that you need to know about storytelling in business.

How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value?

Storytelling is mission-critical to the advancement of our careers and our businesses.

In the book, you'll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.

The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You'll discover:

  • A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way.
  • The importance of creating a one-page story blueprint to road-test your story.
  • How the subtle use of emotional triggers will help you to control the reactions of your audience.
  • A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas.
  • A 23-point checklist to ensure that you are ready for your next storytelling endeavor.

Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can't-miss resource for generating impact and getting your ideas recognized.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Ultimate Guide to Storytelling in Business by Samir Parikh in PDF and/or ePUB format, as well as other popular books in Personal Development & Business Development. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2024
Print ISBN
9781394234578
eBook ISBN
9781394234592

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Acknowledgements
  6. About theĀ author
  7. Introduction
  8. Chapter one Defining theĀ vision
  9. Chapter two Understanding your audience
  10. Chapter three Framing theĀ problem
  11. Chapter four Constructing aĀ story framework
  12. Chapter five Preparing anĀ engaging delivery
  13. Chapter six Visualizing data
  14. Chapter seven Delivering theĀ story
  15. Completion checklist
  16. Index
  17. EULA