eBook - ePub
Una palabra vale más que mil imágenes
Copywriting para persuadir a las audiencias
Caballé May, Jordi, A
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eBook - ePub
Una palabra vale más que mil imágenes
Copywriting para persuadir a las audiencias
Caballé May, Jordi, A
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About This Book
La creatividad no es innata. El copywriting se aprende. De la misma forma que podemos trabajar los músculos del cuerpo, podemos entrenar el cerebro a pensar de forma creativa. Este libro pretende explicar qué es el copywriting o la redacción publicitaria, sus principios, las funciones del redactor, el proceso de conceptualización, el poder del storytelling para contar buenas historias, y el papel del humor para captar la atención. Combina teoría y práctica con una actividad al final de cada capítulo. Lo difícil no es escribir para diferentes medios o entornos digitales, sino escribir buenos textos con un propósito concreto: persuadir a quien los lee.
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