Microeconomics and Human Behavior
eBook - ePub

Microeconomics and Human Behavior

Toward a New Synthesis of Economics and Psychology

  1. 218 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Microeconomics and Human Behavior

Toward a New Synthesis of Economics and Psychology

About this book

Microeconomics and Human Behavior: Toward a New Synthesis of Economics and Psychology challenges the traditional foundations of microeconomic theory by introducing an alternative approach grounded in experimental psychology. The book critiques the conventional reliance on the abstract concepts of rationality and utility in modeling consumer behavior, proposing instead a framework that draws upon operant conditioning paradigms. This innovative synthesis emphasizes lawful behavior patterns observed in controlled experiments, demonstrating their relevance to economic decisions. By focusing on observable variables and behavioral responses rather than speculative preferences or utility functions, the study aims to offer a more empirically robust and predictive model of microeconomic behavior.

Through its operant-based lens, the book delves into the mechanisms driving consumer and investor decisions, extending the discussion to broader economic phenomena like wealth allocation and market dynamics. While acknowledging the complexities of human behavior and the limitations of experimental data derived from animal studies, the author argues for the applicability of these findings to human economic behavior. The work highlights the potential for this behavioral approach to refine economic analysis and policy-making by providing a more grounded understanding of the psychological underpinnings of economic actions. For readers and researchers interested in the intersection of economics and psychology, this study provides a compelling case for rethinking traditional assumptions and embracing interdisciplinary methodologies.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1982.

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Yes, you can access Microeconomics and Human Behavior by David A. Alhadeff in PDF and/or ePUB format, as well as other popular books in Economics & Microeconomics. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Preface
  6. CHAPTER ONE Introduction
  7. CHAPTER TWO Buy Behavior and the Operant Conditioning Paradigm
  8. CHAPTER THREE Buy Behavior: A Conflict Between Approach and Escape
  9. CHAPTER FOUR A Preliminary Model of Buy Behavior
  10. CHAPTER FIVE Reinforcer-Effectiveness Limits
  11. CHAPTER SIX Equilibrium Outcome of Buy Behavior
  12. CHAPTER SEVEN Buy Behavior After a Change in Income or Prices
  13. CHAPTER EIGHT An Operant Analysis of Financial Portfolio Composition
  14. CHAPTER NINE Epilogue: An Overview of the Conflict Model of Buy Behavior
  15. References
  16. Index