Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices.
Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete.
Related online learning aids, delivered via HKPropel and reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available.
Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter's content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary.
Social Media and Sports offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential.
Note: A code for accessing HKPropel is not included with this ebook version but may be purchased separately.
- 176 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Social Media and Sports
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Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
- 1. Social Media and the Sports World
- 2. Tools of the Trade
- 3. Creative Sparks
- 4. Audiences and Networks
- 5. The Online Community
- 6. The Technology Curve
- 7. Framing Your Presence
- 8. Editorial Content
- 9. Industry Content
- 10. Holistic Social Media
- Afterword
- Glossary
- References
- Index
- About the Author
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Yes, you can access Social Media and Sports by Galen Clavio in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.