Disciplined Entrepreneurship
eBook - ePub

Disciplined Entrepreneurship

24 Steps to a Successful Startup, Expanded & Updated

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Disciplined Entrepreneurship

24 Steps to a Successful Startup, Expanded & Updated

About this book

An expanded & updated version of the award winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs

Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential—but not linear—integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find:

  • The number-one process reason that new ventures fail
  • Entrepreneurship is not an art, but rather a craft that can be learned
  • How the best idea or product is no assurance at all that you will win—there is much more


Perfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.

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Yes, you can access Disciplined Entrepreneurship by Bill Aulet in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2024
Print ISBN
9781394222513
eBook ISBN
9781394222520
Edition
2
Topic
Business
Index
Business

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Copyright
  5. Dedication
  6. PREFACE
  7. INTRODUCTION: News Flash: Entrepreneurship Can Be Taught!
  8. SIX THEMES OF THE 24 STEPS
  9. TRACKING YOUR PROGRESS: THE DISCIPLINED ENTREPRENEURSHIP (DE) CANVAS
  10. STEP 0: Getting Started
  11. STEP 1: Market Segmentation
  12. STEP 1A: Primary Market Research (PMR)
  13. STEP 2: Select a Beachhead Market
  14. STEP 3: Build an End User Profile
  15. STEP 4: Calculate the Total Addressable Market (TAM) Size for the Beachhead Market
  16. STEP 5: Profile the Persona for the Beachhead Market
  17. STEP 6: Full Life Cycle Use Case
  18. STEP 7: High-Level Product Specification
  19. STEP 8: Quantify the Value Proposition
  20. STEP 9: Identify Your Next 10 Customers
  21. STEP 10: Define Your Core
  22. STEP 11: Chart Your Competitive Position
  23. STEP 12: Determine the Customer's Decision-Making Unit (DMU)
  24. STEP 13: Map the Process to Acquire a Paying Customer
  25. STEP 13A: Windows of Opportunity and Triggers
  26. STEP 14: Calculate the Total Addressable Market Size for Follow-on Markets
  27. STEP 15: Design a Business Model
  28. STEP 16: Set Your Pricing Framework
  29. STEP 17: Calculate the Lifetime Value (LTV) of an Acquired Customer
  30. STEP 18: Design a Scalable Revenue Engine
  31. STEP 19: Calculate the Cost of Customer Acquisition (CoCA)
  32. STEP 20: Identify Key Assumptions
  33. STEP 21: Test Key Assumptions
  34. STEP 22: Define the Minimum Viable Business Product (MVBP)
  35. STEP 23: Show That “The Dogs Will Eat the Dog Food”
  36. STEP 24: Develop a Product Plan
  37. WHAT ELSE?: Beyond the 24 Steps
  38. GLOSSARY
  39. ACKNOWLEDGMENTS
  40. ABOUT THE AUTHOR
  41. INDEX
  42. End User License Agreement