- 244 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect othersāfrom the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instinctsāfrom relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert controlāare ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
Praise for The Influential Mind
Winner of the 2018 British Psychological Society Book Award
Selected as a Best Book of 2017 by Forbes, The Times (UK), The Huffington Post, Bloomberg, Greater Good Magazine, Inc., Stanford Business School, and more
"SharotĀ .Ā .Ā . covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons.Ā .Ā .Ā . Her book is a witty survey of techniques to influence and guide human behavior." ā The New York Times Book Review
"This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of othersāand what we can do about it." āAdam Grant, New York Timesābestselling author of Originals and Give and Take
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect othersāfrom the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instinctsāfrom relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert controlāare ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
Praise for The Influential Mind
Winner of the 2018 British Psychological Society Book Award
Selected as a Best Book of 2017 by Forbes, The Times (UK), The Huffington Post, Bloomberg, Greater Good Magazine, Inc., Stanford Business School, and more
"SharotĀ .Ā .Ā . covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons.Ā .Ā .Ā . Her book is a witty survey of techniques to influence and guide human behavior." ā The New York Times Book Review
"This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of othersāand what we can do about it." āAdam Grant, New York Timesābestselling author of Originals and Give and Take
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Influential Mind by Tali Sharot in PDF and/or ePUB format, as well as other popular books in Psychology & Interpersonal Relations in Psychology. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright Notice
- Dedication
- Prologue. A Horse-Sized Syringe
- Chapter 1. (Priors) Does Evidence Change Beliefs?
- Chapter 2. (Emotion) How We Were Persuaded to Reach for the Moon
- Chapter 3. (Incentives) Should You Scare People into Action?
- Chapter 4. (Agency) How You Obtain Power by Letting Go
- Chapter 5. (Curiosity) What Do People Really Want to Know?
- Chapter 6. (State) What Happens to Minds Under Threat?
- Chapter 7. (Others, Part I) Why Do Babies Love iPhones?
- Chapter 8. (Others, Part II) Is āUnanimousā as Reassuring as It Sounds?
- Chapter 9. The Future of Influence?
- Appendix: The Influential Brain
- Notes
- Acknowledgments
- Index
- Also by Tali Sharot
- Additional praise for The Influential Mind
- About the Author
- Newsletter Sign-up
- Contents
- Copyright