eBook - ePub

Inside Coca-Cola

Name: Inside Coca-Cola
ISBN: 9781429988896

A CEO's Secrets on Building the World's Most Popular Brand

Neville Isdell,

David Beasley,

271 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Inside Coca-Cola

A CEO's Secrets on Building the World's Most Popular Brand

Neville Isdell,

David Beasley,

About this book

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

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Yes, you can access Inside Coca-Cola by Neville Isdell,David Beasley in PDF and/or ePUB format, as well as other popular books in Business & Business History. We have over one million books available in our catalogue for you to explore.