eBook - ePub

Innovation and Entrepreneurship

Name: Innovation and Entrepreneurship
Author: John R. Bessant,Joe Tidd

John R. Bessant,

Joe Tidd,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Innovation and Entrepreneurship

John R. Bessant,

Joe Tidd,

About this book

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts

Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts.

Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.

Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.

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Yes, you can access Innovation and Entrepreneurship by John R. Bessant,Joe Tidd in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.