eBook - ePub

De Gruyter Handbook of Media Economics

Name: De Gruyter Handbook of Media Economics
ISBN: 9783110793499

Ulrike Rohn,

M. Bjørn Rimscha,

Tim Raats,

586 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

De Gruyter Handbook of Media Economics

Ulrike Rohn,

M. Bjørn Rimscha,

Tim Raats,

About this book

The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

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Yes, you can access De Gruyter Handbook of Media Economics by Ulrike Rohn,M. Bjørn Rimscha,Tim Raats in PDF and/or ePUB format, as well as other popular books in Business & Communication Studies. We have over one million books available in our catalogue for you to explore.