Political Campaigning in Digital India
eBook - ePub

Political Campaigning in Digital India

  1. 178 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Political Campaigning in Digital India

About this book

This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. Examining political campaigning and party strategies across many Indian states, with special attention to regional politics, histories, cultures, social and technological contexts, the book discusses the potential impacts of campaign strategies on electoral outcomes.

Political campaigning reached a tipping point with millions of social media users engaging online with family and friends, political issues, parties and candidates in India's 2019 parliamentary election. Although India's political parties had been working with consultants and professional advertising agencies for decades, by 2019, millions of first-time voters as well as older voters were microtargeted with campaign messaging by parties and their affiliates, including frequent misinformation from unknown sources supporting one party or another.

Filling a key gap in political communication research on election campaigns in digital India, the chapters in this book capture how political campaigning is important for the electoral fortunes of political parties in India's diverse regions and states.

This book will appeal to students, scholars, and practitioners in political communication, public administration, and political consulting, as well as anyone interested in data-driven political campaigning. It will also be an invaluable reading for those interested in South Asian studies. This book was originally published as a special issue of South Asian History and Culture.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weā€™ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere ā€” even offline. Perfect for commutes or when youā€™re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Political Campaigning in Digital India by Anil M. Varughese,Holli A. Semetko in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Politics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. Citation Information
  8. Notes on Contributors
  9. Introductionā€”Political campaigning in India: changing contexts of political communication
  10. 1 Political campaigning and party strategies: the importance of rallies in the northern states
  11. 2 Political campaigning in West Bengal: violence, professionalisation, and communalisation
  12. 3 Faith revival and issue framing in Keralaā€™s 2019 campaign
  13. 4 Campaigning and party strategies in Assam
  14. 5 Digital campaigning in Karnataka
  15. 6 Maximum campaigning in Andhra Pradesh: from padayatra to Facebook and YouTube
  16. 7 Political hazard: misinformation in the 2019 Indian general election campaign
  17. 8 Political communication and campaigning in India: opportunities for future research
  18. Index