eBook - ePub

Madmen in Shanghai

Name: Madmen in Shanghai
ISBN: 9783111390291

A Social History of Advertising in Modern China (1914–1956)

Cécile Armand,

268 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Madmen in Shanghai

A Social History of Advertising in Modern China (1914–1956)

Cécile Armand,

About this book

Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

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Yes, you can access Madmen in Shanghai by Cécile Armand in PDF and/or ePUB format, as well as other popular books in History & 20th Century History. We have over one million books available in our catalogue for you to explore.