eBook - ePub

Social Media

Name: Social Media
ISBN: 9781040003817

The Convergence of Public and Personal Communication

Graham Meikle,

176 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Social Media

The Convergence of Public and Personal Communication

Graham Meikle,

About this book

From Facebook and YouTube to TikTok and WeChat, this accessible book explores the relationships between public and personal communication on social media to understand their impacts on users' everyday lives.

Social media have made possible new kinds of relationships, entertainment, and politics, and enabled billions of people to experience new forms of communication, community, and communion. But social media are also profit-driven, data-mining corporations, and their core business model is often built around targeted surveillance that enables the commercial exploitation of their users' everyday lives. Graham Meikle explores the tensions between these different dimensions of social media, engaging with questions of communication, data, remix, news, visibility, citizenship, and regulation. This second edition has been substantially revised: more than half of the text is entirely new to this edition, and those sections that remain have been completely updated. This new edition includes analysis of the data-driven business models of major social media firms, and of how these firms are expanding into new areas such as AI. It also includes discussion of major developments in news, surveillance, and activism on social media, as well as a new chapter on regulation.

This book is an ideal critical introduction to social media in all their complexity.

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Yes, you can access Social Media by Graham Meikle in PDF and/or ePUB format, as well as other popular books in Sozialwissenschaften & Medienwissenschaften. We have over one million books available in our catalogue for you to explore.