In popular memory the repeal of US Prohibition in 1933 signaled alcohol’s decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol’s respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies—a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners—powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol’s cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.
eBook - ePub
Intoxicating Pleasures
The Reinvention of Wine, Beer, and Whiskey after Prohibition
- 380 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Intoxicating Pleasures
The Reinvention of Wine, Beer, and Whiskey after Prohibition
About this book
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Information
Publisher
University of California PressYear
2024Print ISBN
9780520401099
Edition
1eBook ISBN
9780520401112
Table of contents
- Series Page
- Title
- Copyright
- Dedication
- Contents
- List of Illustrations
- Acknowledgments
- Introduction
- Part One. Charting Alcohol’s Path to Redemption
- Part Two. The Politics of Pleasure
- Epilogue: The Power and Limits of Reinvention
- Abbreviations
- Notes
- Bibliography
- Index
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Yes, you can access Intoxicating Pleasures by Lisa Sheryl Jacobson,Lisa Jacobson in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Business General. We have over 1.5 million books available in our catalogue for you to explore.