eBook - ePub

Intoxicating Pleasures

Name: Intoxicating Pleasures
ISBN: 9780520401112

The Reinvention of Wine, Beer, and Whiskey after Prohibition

Lisa Sheryl Jacobson,

Lisa Jacobson,

380 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Intoxicating Pleasures

The Reinvention of Wine, Beer, and Whiskey after Prohibition

Lisa Sheryl Jacobson,

Lisa Jacobson,

About this book

In popular memory the repeal of US Prohibition in 1933 signaled alcohol’s decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol’s respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies—a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners—powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol’s cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.

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Yes, you can access Intoxicating Pleasures by Lisa Sheryl Jacobson,Lisa Jacobson in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Business General. We have over one million books available in our catalogue for you to explore.