Market Research and Analysis
eBook - PDF

Market Research and Analysis

Methods, Design and Data

  1. 353 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Market Research and Analysis

Methods, Design and Data

About this book

This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.

Information

Publisher
Mercury Learning and Information
Year
2024
Print ISBN
9781501522888
Edition
1
eBook ISBN
9781501520020
Topic
Business
Subtopic
Management
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Preface
  8. Chapter 1: The Purpose of Market Research
  9. Chapter 2: Market Research Ethics
  10. Chapter 3: Defining the Research Objective
  11. Chapter 4: Secondary Research Methods
  12. Chapter 5: Quantitative Primary Research: Surveys, Data Mining, and Web Scraping
  13. Chapter 6: Qualitative Primary Research: Surveys, Focus Groups, and Observation Studies
  14. Chapter 7: Survey Development
  15. Chapter 8: Sampling Techniques
  16. Chapter 9: Survey Distribution
  17. Chapter 10: Data Analytics Tools and Descriptive Statistics
  18. Chapter 11: Data Analysis — Hypothesis Testing
  19. Chapter 12: Data Analysis: Inferential Statistics
  20. Chapter 13: Communicating Results: Reporting Tools and Data Visualization
  21. Appendix: Answers to Odd-Numbered Questions
  22. Index

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Yes, you can access Market Research and Analysis by Marcus Goncalves,MARCUS GONCALVES in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over 1.5 million books available in our catalogue for you to explore.