eBook - ePub

Local/Global Shakespeare and Advertising

Name: Local/Global Shakespeare and Advertising
ISBN: 9781040040942

Márta Minier,

Maria Elisa Montironi,

Cristina Paravano,

286 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Local/Global Shakespeare and Advertising

Márta Minier,

Maria Elisa Montironi,

Cristina Paravano,

About this book

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare's marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare's selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

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Yes, you can access Local/Global Shakespeare and Advertising by Márta Minier,Maria Elisa Montironi,Cristina Paravano in PDF and/or ePUB format, as well as other popular books in Literature & Literary Criticism. We have over one million books available in our catalogue for you to explore.