Behind the Scenes of Indie Film Marketing
eBook - ePub

Behind the Scenes of Indie Film Marketing

A FilmSnobbery Field Guide

  1. 238 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Behind the Scenes of Indie Film Marketing

A FilmSnobbery Field Guide

About this book

This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion.

The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry.

Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.

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Yes, you can access Behind the Scenes of Indie Film Marketing by Nicholas LaRue in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Film & Video. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover Page
  2. Half-Title Page
  3. Title Page
  4. Copyright Page
  5. Dedication Page
  6. Contents
  7. Preface
  8. 1 Basic Concepts of Marketing and Business
  9. 2 Putting a Plan Together
  10. 3 Implementing Your Marketing Strategy
  11. 4 Power to the Pixel
  12. 5 Identifying Your Audience
  13. 6 The Sales Process
  14. 7 You Are the Product
  15. 8 SWAG and Branding
  16. 9 Podcast Your Way to Success
  17. 10 Public Relations
  18. 11 Film Festivals
  19. 12 Film Critics
  20. 13 That's a Wrap
  21. 14 Contributors
  22. Appendix A: Glossary of Common Business Terms
  23. Appendix B: Glossary of Common Film Terms
  24. Index