eBook - ePub

Stories Sell

Name: Stories Sell
ISBN: 9781608689057

Storyworthy Strategies to Grow Your Business and Brand

Matthew Dicks,

336 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Stories Sell

Storyworthy Strategies to Grow Your Business and Brand

Matthew Dicks,

About this book

WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: • The three elements of a winning story: stakes, suspense, and surprise
• Finding the right narrative structure (and why beginning at the beginning isn't always the best method)
• The power of being vulnerable: how admitting your mistakes can build rapport with audiences
• When and how to use humor
• Zigging while others zag: making yourself stand out from competitors Whether you're an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.

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Yes, you can access Stories Sell by Matthew Dicks in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Business Skills. We have over one million books available in our catalogue for you to explore.