WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING
Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include:
• The three elements of a winning story: stakes, suspense, and surprise
• Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)
• The power of being vulnerable: how admitting your mistakes can build rapport with audiences
• When and how to use humor
• Zigging while others zag: making yourself stand out from competitors
Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
- 322 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Subtopic
Business SkillsTable of contents
- Cover
- Praise for Stories Sell
- HalfTitle Page
- Front Page
- Title
- Copyright Page
- Dedication
- Contents
- Foreword
- Introduction: It Started with a Question and Ended with a Story
- Part 1: Climb Aboard
- Part 2: Finding Your Stories
- Part 3: What Is a Story?
- Part 4: Marketing and Sales
- Conclusion: Good, Hard Truths to Wrap This Up
- Acknowledgments
- Endnotes
- About the Author
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Yes, you can access Stories Sell by Matthew Dicks in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Business Skills. We have over 1.5 million books available in our catalogue for you to explore.