The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field.

The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives.

This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.

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Yes, you can access Corporate Entrepreneurship and Innovation in Tourism and Hospitality by Teresa Aguiar-Quintana, Jonathon Day, Francisca Rosa Álamo Vera, Teresa Aguiar-Quintana,Jonathon Day,Francisca Rosa Álamo Vera in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Unternehmertum. We have over one million books available in our catalogue for you to explore.

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Publisher

Year

Print ISBN

eBook ISBN

Edition

Topic

Betriebswirtschaft

Subtopic

Unternehmertum

Cover Page
Half-Title Page
Series Page
Title Page
Copyright Page
Contents
Introduction: The study of corporate entrepreneurship and innovation in tourism and hospitality
Case 1 Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chain
Case 2 Seaside hotels: Corporate entrepreneurship strategies in Spain, Germany and Asia
Case 3 More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: Case study of a family-run hospitality business
Case 4 Entrepreneurial innovation in the Binter Airline Company: New routes in Europe and Africa after COVID-19
Case 5 Innovation strategies and corporate entrepreneurship in Northern Europe, Scandic Hotels: A case study of the pandemic effect on the Swedish revenue management
Case 6 Alfa Aldea: Astrotourism innovation in Chile
Case 7 Exploring new market opportunities through entrepreneurial innovation at “El Grifo” Winery in The Canary Islands, Spain
Case 8 Corporate entrepreneurship based on growth strategies of an island hotel chain: The case of beCordial hotels & resorts in Europe
Case 9 Corporate entrepreneurship within sustainable business models: The Cayuga Ecolodge Collection in Costa Rica, Nicaragua and Panamá
Case 10 The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of Europe
Case 11 Digital services strategy based on market expansion and management software in Spain: The case of Bamen corporation
Case 12 Myths, legends and stories: A South African approach to tourism branding and destination development
Case 13 Entrepreneurial strategies and innovation in hospitality business: Stories from Australia and Indonesia
Case 14 Corporate entrepreneurship actions toward a more sustainable tourism mobility: The case of the Ferrovie dello Stato Italiane
Case 15 The growth of a family-run restaurant in Madrid through entrepreneurial innovation
Case 16 Corporate entrepreneurship in Central American Tourism Agency (CATA)
Case 17 Viajes Insular: The internationalisation and entrepreneurial innovation of a travel agency in Spain
Case 18 Innovation at Zuana Beach Resort and private investment with international standards of sustainability on the Beaches of Santa Marta, Colombia
Case 19 HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotels
Case 20 Innovation applied to online travel agencies: The case of Different Travel in Huesca, Spain
Case 21 Corporate entrepreneurship within a DMO: The case of Visit Greenland
Case 22 Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Turismo de Gran Canaria
Case 23 Innovation in the international educational experience for hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and Spain
Case 24 Corporate entrepreneurship and intrapreneurship inside Accor as reflected in the innovation strategies of Novotel Hotel Paris Bercy
Case 25 Barceló Hotel Group: The introduction of a Spanish company to the USA, LATAM, East Asia, Africa and Europe through horizontal and vertical growth strategies and innovation
Conclusion
Index

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