eBook - PDF

The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3

Name: The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3
ISBN: 9783643966513

Giovanni Aytan,

104 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3

Giovanni Aytan,

About this book

Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.

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Yes, you can access The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3 by Giovanni Aytan in PDF and/or ePUB format, as well as other popular books in Social Sciences & Business General. We have over one million books available in our catalogue for you to explore.