eBook - ePub

Thirsty Dragon

Name: Thirsty Dragon
ISBN: 9781627790888

China's Lust for Bordeaux and the Threat to the World's Best Wines

Suzanne Mustacich,

353 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Thirsty Dragon

China's Lust for Bordeaux and the Threat to the World's Best Wines

Suzanne Mustacich,

About this book

"An intriguing, comprehensive, often suspenseful, and sometimes hilarious account of the unlikely courtship dance between Bordeaux and China." ?Jay McInerney, bestselling author of Bacchus and Me

Winner of the André Simon Drink Book Award
Winner of the Louis Roederer International Wine Book of the Year Award
Named Among the Best Books of the Year in Financial Times
Named a Best Wine Book by The Wall Street Journal and San Jose Mercury News

The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.
Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.

At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

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Yes, you can access Thirsty Dragon by Suzanne Mustacich in PDF and/or ePUB format, as well as other popular books in Business & Agribusiness. We have over one million books available in our catalogue for you to explore.