International Business and Culture
Challenges in Cross-Cultural Marketing and Management
- 264 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
International Business and Culture
Challenges in Cross-Cultural Marketing and Management
About this book
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies.
The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets.
The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others.
The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.
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Information
Table of contents
- Cover
- Half Title
- Series
- Title
- Copyright
- Contents
- List of contributors
- List of figures
- List of tables
- Instead of introduction: culture and business – are they interdependent?
- Part I Cross-cultural marketing challenges
- Part II Cultural aspects of international business
- Index