Rural Marketing as a Tool for National Development
eBook - ePub

Rural Marketing as a Tool for National Development

Strategies for Socio-Economic Progress

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Rural Marketing as a Tool for National Development

Strategies for Socio-Economic Progress

About this book

Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves. It aims to generate demand for affordable goods and services while fostering interest and skill-building among rural populations.

Rural Marketing as a Tool for National Development: Strategies for Socio-Economic Progress delves into the multifaceted realm of rural marketing and its impact on national advancement. It covers fundamental concepts, the adaptation of strategies to different rural settings, and the promotion of interest and skill-building among rural communities. The study also scrutinizes the intricate nature of development, underscoring the significance of indigenous wisdom and participatory governance. By shedding light on obstacles such as urban biases and governmental oversight, it delves into regulatory frameworks, financial hurdles, and the socio-economic opportunities inherent in rural marketing. Additionally, the integration of environmental sustainability into rural development is explored, drawing insights from global initiatives.

This work benefits a wide range of professionals and academics, including those in marketing, rural studies, policymaking, government studies, business, entrepreneurship, environmentalism and sustainability.

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Yes, you can access Rural Marketing as a Tool for National Development by Charles Chatterjee in PDF and/or ePUB format, as well as other popular books in Economics & Business Development. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. About the Author
  6. Introduction
  7. Chapter 1 Certain Basic Concepts and the Background to Rural Marketing
  8. Chapter 2 What Is Development?
  9. Chapter 3 Hindrances to Rural Development
  10. Chapter 4 Regulatory Measures Required for Rural Marketing and Sales
  11. Chapter 5 Sources of Finance for Rural Marketing and Development
  12. Chapter 6 Whether Socio-Economic Development May Be Achieved Through Rural Marketing
  13. Chapter 7 ICC International Code of Direct Selling, 2013
  14. Chapter 8 ICC Advertising and Marketing Communications Code, 2018
  15. Chapter 9 Development and the Issue of the Protection and Preservation of the Environment
  16. Conclusions
  17. Bibliography
  18. Index