- 214 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Digital Retail 4.0 Concepts
About this book
This book deals with retail trends 4.0 with a focus on digitalization. These case studies were worked on and presented by 6th-semester bachelor students of the DHBW Mannheim retail course in a scientific research seminar.
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Yes, you can access Digital Retail 4.0 Concepts by Patrick Siegfried in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Table of contents
- 1. Analyzing Emerging App-Based Trends in the Digital Grocery Shopping Revolution
- 2. Playful Store Concept
- 3. Potential analysis of E-Food in Germany and derivation of possible growth factors.
- 4. Examination of the Development and Implementation of Cashless Payment Concepts in Retail
- 5. Analysing common marketing strategies in the DIY sector based on the marketing mix
- 6. The disruptive influence of peer-to-peer marketplaces on conventional business segments
- 7. The future of german retail - Examination of the potential and challenges of automated retail stores
- 8. Analyzing the application and development of drones in the distribution of retail trade
- Copyright