Visual Communication
eBook - PDF

Visual Communication

From Theory to Practice

  1. 192 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Visual Communication

From Theory to Practice

About this book

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

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Yes, you can access Visual Communication by Jonathan Baldwin,Lucienne Roberts in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Graphic Design. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title page
  3. Copyright
  4. Visual Communication
  5. Contents
  6. How to use this book
  7. The Theory/Foreword: Isn’t design simply all about ‘the visual’?
  8. The Practice/Foreword
  9. Aims of chapter 1-Communication
  10. Aims of chapter 2-Culture
  11. Aims of chapter 3-Conflict
  12. Design/photography biographies
  13. Bibliography
  14. Index
  15. Credits
  16. Back Cover