
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Fundamentals of Fashion Management
About this book
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
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Information
Table of contents
- Cover
- Title Page
- Contents
- Introduction
- Chapter 1The business of fashion
- Chapter 2Fashion trend prediction
- Chapter 3Getting a product to market
- Chapter 4Fashion transition
- Chapter 5Fashion marketing and communication
- Chapter 6The fashion machine
- Chapter 7Fashion entrepreneurship and management
- Conclusion
- Bibliography
- Index
- eCopyright