eBook - ePub

Data Storytelling in Marketing

Name: Data Storytelling in Marketing
ISBN: 9781398615045

How to Tell Persuasive Stories Through Data

Caroline Florence,

296 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Data Storytelling in Marketing

How to Tell Persuasive Stories Through Data

Caroline Florence,

About this book

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive.

Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences.

This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders.

Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.

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Yes, you can access Data Storytelling in Marketing by Caroline Florence in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.