Entrepreneur's Book
About this book
Though entrepreneurs understand the 'mechanics' of running a business (how to) they don't always understand the 'fundamentals', which ultimately decide success or failure. Through his own experiences and conversations with hundreds of successful people, Neil Francis concludes that the route to success is about understanding and answering what he calls the 'why' questions. Each chapter starts with a 'why' question and focuses on the fundamentals required for successful and sustainable entrepreneurship, such as purpose, innovation, love, desire, failure, and luck. These very human stories, combined with the author's own unique experiences, help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneur's Book is a unique and important book, which will benefit aspiring entrepreneurs and those who are already 'in business'.
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Information
Table of contents
- Cover
- Back Cover
- Title
- Contents
- Acknowledgments
- Introduction: The Undertaker
- 1. The Great Rwandan Entrepreneur
- 2. Clarity from Lake Geneva
- 3. The ‘Haar’
- 4. Be Like Bernie
- 5. Know The Cleaner’s Name
- 6. Two Stories
- 7. The Seattle Fishmongers
- 8. Sporting Chris
- 9. The Lucky Lawyer
- 10. Lessons From Edinburgh
- 11. Two Big Ears
- 12. The French Thief
- 13. Crying in Public
- 14. The Wise Undertaker
- 15. The Paradox
- 16. Challenge the Impossible
- 17. It’s your Baby
- Inspiring and Brilliant Individuals and Companies that Appear in this Book
- About the Author
- Copyright
