eBook - ePub

Consumer Behaviour Book

Name: Consumer Behaviour Book
ISBN: 9781915951212

Anthony Tasgal,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Consumer Behaviour Book

Anthony Tasgal,

About this book

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

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Yes, you can access Consumer Behaviour Book by Anthony Tasgal in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.