New Frontiers of Customer Strategy
eBook - PDF

New Frontiers of Customer Strategy

Managing Sustainable, Environmental and Ethical Transitions

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

New Frontiers of Customer Strategy

Managing Sustainable, Environmental and Ethical Transitions

About this book

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes.

New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation.

New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

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Yes, you can access New Frontiers of Customer Strategy by Thierry Delecolle,Florence Jacob,Isabelle Prim-Allaz in PDF and/or ePUB format, as well as other popular books in Medicine & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley-ISTE
Year
2024
Print ISBN
9781786308504
eBook ISBN
9781394299577
Edition
1
Topic
Medicine
Subtopic
Entrepreneurship

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Introduction
  6. Chapter 1. How Can Customer Relations and Sufficiency Be Reconciled? A Reflection on the Consumption of Second-hand Goods
  7. Chapter 2. Customer Relationships and Sustainable Development in the Retail Sector
  8. Chapter 3. Corporate Social Responsibility and Loyalty
  9. Chapter 4. Reinventing Loyalty Programs in the CSR Age: Moving toward Prosocial Loyalty Programs
  10. Chapter 5. Toward Greater Sufficiency in Customer Relationships
  11. Chapter 6. Metaverse Opportunities for Customer Relations
  12. Chapter 7. Towards Transparent and Parsimonious Customer Data Collection
  13. Chapter 8. From Persuasion to Customer Manipulation: The Role of Dark Patterns
  14. Chapter 9. Digital Consumption and Inclusion
  15. Chapter 10. Improving Effective Accessibility of Products and Services for Vulnerable Customers
  16. Chapter 11. The Patient Experience
  17. Chapter 12. Adopting Ethical Sales Behavior
  18. Chapter 13. Customer Relationships as a Factor of Resistance: The Case of Smart Feedback Tools
  19. Chapter 14. Customer Relations in the Social and Solidarity Economy
  20. Chapter 15. Purpose Corporations and Customer Strategy: Toward a Strategy of Customer Education and Empowerment?
  21. Chapter 16. Complex Customer Experience Management with Multi-stakeholders
  22. List of Authors
  23. Index
  24. Other titles from ISTE in Innovation, Entrepreneurship and Management
  25. EULA