Language and Cross-Cultural Communication in Travel and Tourism

Strategic Adaptations

Soumya Sankar Ghosh, Debanjali Roy, Tanmoy Putatunda, Nilanjan Ray, Soumya Sankar Ghosh, Debanjali Roy, Tanmoy Putatunda, Nilanjan Ray

• Publisher: Apple Academic Press
• Year: 2024
• Print ISBN:
  9781774915707
• eBook ISBN:
  9781040024645
• Topic: Business
• Subtopic: Communication Studies
• Index: Business

This new volume illustrates how one of the most rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.

Table of contents

• Cover Page
• Half Title Page
• Title Page
• Copyright Page
• About the Editors
• Contents
• Contributors
• Abbreviations
• Acknowledgments
• Foreword
• Preface
• Introduction
• 1. Passenger Identity in Public Transport Awareness Campaign Posters: Contrastive Study of Communication Styles in Japan and France
• 2. How Philosophy of Tourism Tussles with Cultural Diversity and Cultural Tolerance
• 3. Intercultural Communication in Tourism During COVID-19 Pandemic: Analyzing Audience Appeal of Indian Tourism Campaign Through Social Media
• 4. Deconstructing the Notion of Sacred and Profane from the Viewpoint of Theme-Based Durga Puja in Kolkata in the Age of COVID-19: A Sociological Study
• 5. COVID-19 Pandemic and the End of Overtourism: A Perspective
• 6. Transfiguring the Troubled Past Through Narratives
• 7. Literary Ethnography and Travel Aesthetics: Amitav Ghosh's The Hungry Tide and Jungle Nama: A Story of the Sundarbans
• 8. Journeying Through the Lesser-Known Indian Spaces: A Reading of Bishwanath Ghosh's Chai, Chai
• 9. Imagined Communities: The Development of the Early Tourism Industry in Alaska and the Marketing of the Indigenous Experience
• 10. Multimodal Approach to Tourism Advertising Discourses
• 11. The Saga of Kochi: Cultural and Tourism Overview
• 12. Rural Tourism in India: Constraints and Opportunities
• 13. The Effect of Social Media Sites Promoting Tourism Industry: An Indian Perspective
• Index