
- 500 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Business Economics
About this book
Business Economics introduces the theory and practice of economics for non-specialist students new to the topic. This second edition of Business Economics is designed to provide a general introduction to the discipline of business economics, covering an important part of first-year studies and beyond. The new edition retains the successful structure of the previous edition but, like any good business economics text, includes new and updated case studies and examples to reflect present-day economic global realities. Suitable for introductory-level students who are seeking a comprehensive but accessible way into the subject, Business Economics is bolstered by a host of activities, review questions and further reading, making it the ideal choice for undergraduate students and lecturers.
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Information
Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright Page
- Table of Contents
- Chapter summaries
- Preface
- 1 Introduction to economics for business
- 2 Quantitative analysis for economists
- 3 How markets work
- 4 Costs and revenues
- 5 Different types of market structures
- 6 Business strategy in an economic context
- 7 Government regulation and competition
- 8 The wider role of government in the economy
- 9 Economic ideas and policy
- 10 Economic indicators
- 11 The international economy
- 12 The economics of globalisation
- 13 Money, banking and finance
- 14 Government fiscal policy
- 15 Green economics and sustainable development
- 16 Business in the economy
- Index