MediaWriting
eBook - ePub

MediaWriting

Print, Broadcast, Online, and Public Relations

  1. 454 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

MediaWriting

Print, Broadcast, Online, and Public Relations

About this book

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.

Expanded and updated throughout, this sixth edition features:

  • A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook;
  • Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world;
  • Coverage of public relations writing for digital media, publications, and other organizational media;
  • Updates on current ethical issues faced by communicators;
  • Information on spotting "fake news" and "deep fakes";
  • Strategies for integrating sound bites into broadcast scripts;
  • New "It Happened to Me" anecdotes from the authors' experiences as journalists and PR professionals;
  • Updated discussion questions and writing exercises.

Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.

Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.

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Yes, you can access MediaWriting by Deborah A. Silverman,Brian S. Meyer,Joe Marren,W. Richard Whitaker,Ronald D. Smith,Janet E. Ramsey in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Public Relations. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Table of Contents
  7. Preface: Introduction to MediaWriting
  8. About the Authors
  9. Acknowledgments
  10. 1 Communication Theory and News Values
  11. 2 Ethical Decisions in Writing and Reporting
  12. 3 Legal Considerations in Media Writing
  13. 4 Fundamentals of Writing and Editing
  14. 5 Communications Challenges in the Digital Age
  15. 6 Crafting Leads and Observing Style
  16. 7 Writing and Reporting the News
  17. 8 The Art of Interviewing
  18. 9 Research from Documents and Other Sources
  19. 10 Using Quotations and Sources in News Reporting
  20. 11 Feature Writing
  21. 12 Preparing Broadcast Copy
  22. 13 Reporting for Radio and Television
  23. 14 Preparing News Releases
  24. 15 Writing for Organizational Media
  25. 16 Advocacy and Speech Writing
  26. Index