The Marketing of Academic, National and Public Libraries Worldwide

Marketing, Branding, Community Engagement

David Baker, Patrick Lo

• Publisher: Chandos Publishing
• Year: 2024
• Topic: Languages & Linguistics
• Print ISBN:
  9780443134357
• Subtopic: Library & Information Science
• eBook ISBN:
  9780443134364
• Index: Languages & Linguistics

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities

Table of contents

• The Marketing of Academic, National and Public Libraries Worldwide
• Chapter 1 Peter Persic, Director of Public Relations & Marketing, Los Angeles Public Library
• Chapter 2 Nicole Čelić, Adult Service Librarian, New York City
• Chapter 3 Sara P. Montoya-Hernandez, Marketing & Event Coordinator, McAllen Public Library
• Chapter 4 Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries
• Chapter 5 Shamichael Hallman, Senior Library Manager (Former), Memphis Public Library
• Chapter 6 Tana Kung Peckham, Chief Strategy Officer, Cleveland Public Library
• Chapter 7 Randall Goble, Director of Engagement, Kent District Library, Michigan, USA
• Chapter 8 Sam Helmick, Community and Access Services Coordinator, Iowa City Public Library, United States
• Chapter 9 Steven K. Bowers, Executive Director, The Library Network, Novi, Michigan, United States
• Chapter 10 Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library
• Chapter 11 Dr. Timothy Lentz, Archivist and Director, Detroit Opera Archive and the Allesee Dance and Opera Resource Library at the Detroit Opera House (Co-authored with Dr. Hermina G.B. Anghelescu, School of Information Sciences, Wayne State University)
• Chapter 12 Sonia Zagwyn, Children's Services Coordinator, Powell River Public Library, B.C., Canada
• Chapter 13 Isobel Hunter, Chief Executive, Libraries Connected
• Chapter 14 Lucia Werder, Deputy Director, Bremen Public Library
• Chapter 15 Niko Cvjetković, Director, Rijeka City Library, Croatia
• Chapter 16 Olivera Nastic, Senior Librarian, Belgrade City Library
• Chapter 17 Jakob Guillois Lærkes, Director, Gladsaxe Municipal Libraries, Denmark
• Chapter 18 Jane Cowell, Chief Executive Officer, Yarra Plenty Regional Library, Northeast Melbourne Region, Victoria, Australia
• Chapter 19 Laurinda Thomas, Manager, Libraries and Community Spaces, Wellington City Council, New Zealand
• Chapter 20 April Slayton, Director of Communications, Library of Congress
• Chapter 21 Liisa Savolainen, Deputy Director, National Library of Finland
• Chapter 22 Huism Tan, Executive Director, Qatar National Library
• Chapter 23 Susan Parker-Leavy, Head of Library, Museum of Islamic Art, Doha, Qatar
• Chapter 24 Elsbeth Kwant, Strategic Advisor, National Library of the Netherlands
• Chapter 25 Ute Schwens, Director, German National Library in Frankfurt am Main
• Chapter 26 Augusts Zilberts, Head of Public Relations, National Library of Latvia
• Chapter 27 Damilare Oyedele, Co-Founder & Chief Executive, Library Aid Africa
• Chapter 28 Margret Aldrich, Director of Communications, Little Free Library
• Chapter 29 Philip Kent, University Librarian, The University of Sydney
• Chapter 30 Allan Cho, Community Engagement Librarian, University of British Columbia
• Chapter 31 Dr Alex R. Hodges, HGSE Librarian and Director, Monroe C. Gutman Library, Harvard Graduate School of Education
• Chapter 32 Jenna Hillhouse, Librarian, Center for Homeland Defense and Security, Naval Postgraduate School, United States
• Chapter 33 Ameet Doshi, Head, Donald E. Stokes Library, Princeton University
• Chapter 34 Amanda Albert, University Librarian, Jack C. Taylor Library, Fontbonne University
• Chapter 35 Mark Allen Mattson, Head of Global Engagement Initiatives and International Partnerships Librarian, Pennsylvania State University, Libraries
• Chapter 36 Anne Langley, Dean of the University of Connecticut Library
• Chapter 37 Charlie Bennett, Public Engagement Librarian, Georgia Tech Library
• Chapter 38 Charles Aylmer, Head of Chinese Department, Cambridge University Library
• Chapter 39 Dominic Tate, Head of Library Research Support and Deputy Director, Library & University Collections, University of Edinburgh
• Chapter 40 Wilhelm Widmark, Director, Stockholm University Library
• Chapter 41 Prof. Dr. Andreas Degkwitz, Library Director (retired), Humboldt University of Berlin
• Chapter 42 Alrina de Bruyn, Director of Events & Marketing, University of Johannesburg Library
• Chapter 43 Nadine Bailey, Teacher Librarian and Technology Integration – Middle School, Western Academy of Beijing
• Chapter 44 Mr. K, Head of Library, Somerset School Shanghai
• Chapter 45 Katie Day, Teacher-Librarian, Tanglin Trust School, Singapore
• Chapter 46 Conclusion
• Index