The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
eBook - ePub
Marketing Concepts and Strategies
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Marketing Concepts and Strategies
About this book
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Information
Table of contents
- Cover Page
- Title Page
- HEOA-1
- Copyright Page
- Brief Contents
- Contents
- Preface
- Acknowledgements
- About the Authors
- Credits
- Part One: Marketing Defined and Marketing in Context
- Part Two: Understanding and Targeting Customers
- Part Three: Marketing Programmes – Products and Services, Brands, Place and Channels, Promotion and Marketing Communications, Digital and Pricing
- Part Four: Marketing Management
- Notes
- Glossary
- Index
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Yes, you can access Marketing Concepts and Strategies by Sally Dibb, Lyndon Simkin, William Pride, Ferrell,Sally Dibb, Lyndon Simkin, William Pride, Ferrell in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.