
The Insight Book
Enhancing your creativity by learning to see things differently
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
More than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business. This book is an entertaining, instructive and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. Part of the Concise Advice series of short and powerful guides, the book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.
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Information
Table of contents
- Front Cover
- Back Cover
- Praise for The Insight Book
- Title
- For Other Titles in the Series…
- Contents
- Prologue – Why Insight?
- Part One: What is Insight? – Theory
- Part Two: What is Insight? – the Casebook
- Part Three: Insight: How to Find, Create and Develop IT
- Appendix: Recruiting for Insight
- Endnotes
- Acknowledgements
- About the Author
- Copyrght