Retail Reset
eBook - ePub

Retail Reset

Why physical stores are still the key to the future

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Retail Reset

Why physical stores are still the key to the future

About this book

New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

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Yes, you can access Retail Reset by Dimas Gimeno,Luis Lara in PDF and/or ePUB format, as well as other popular books in Personal Development & Personal Success. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Back Cover
  3. Title
  4. Acknowledgments
  5. Introduction
  6. Part I The End of Retail as we Know It
  7. Part II The Retail Reset
  8. Part III Back to the Future of Retail
  9. Endnotes
  10. Copyright