- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
"Smart and engagingĀ .Ā .Ā . uses cutting-edge scientific research to show us how the few can influence the many, and how the weak can beat the strong." āDaniel Gilbert,
New York Timesābestselling author of
Stumbling on Happiness
No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that you're willing to take on the naysayers? Whether you're trying to sell a product, a service, a big new idea, or a small new idea, it's tough to go up against the majorityāor at least that was the case before Dr. William Crano, an expert in the field of influence, applied the science of persuasion to those moments when you find yourself outnumbered and overmatched.
Crano has discovered proven strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, and distilled these strategies and more into an extraordinary collection of rules that radically affect the likelihood of success. The Rules of Influenceāthe most powerful guide to being persuasive even under the most inhospitable conditionsāgives you the tools to overcome overwhelming odds and take back control in every situation.
"What is the most effective way to effect change if your message is being drowned out by those in power? Crano lays out a set of effective rules of engagement." ā Booklist
"One of the best books on social psychology ever written." āDaniel Gilbert, New York Timesābestselling author of Stumbling on Happiness
"Based on deep layers of research, yet written with verve, this thoughtful book is an essential manual for informed social action." āMihaly Csikszentmihalyi, bestselling author of Flow
No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that you're willing to take on the naysayers? Whether you're trying to sell a product, a service, a big new idea, or a small new idea, it's tough to go up against the majorityāor at least that was the case before Dr. William Crano, an expert in the field of influence, applied the science of persuasion to those moments when you find yourself outnumbered and overmatched.
Crano has discovered proven strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, and distilled these strategies and more into an extraordinary collection of rules that radically affect the likelihood of success. The Rules of Influenceāthe most powerful guide to being persuasive even under the most inhospitable conditionsāgives you the tools to overcome overwhelming odds and take back control in every situation.
"What is the most effective way to effect change if your message is being drowned out by those in power? Crano lays out a set of effective rules of engagement." ā Booklist
"One of the best books on social psychology ever written." āDaniel Gilbert, New York Timesābestselling author of Stumbling on Happiness
"Based on deep layers of research, yet written with verve, this thoughtful book is an essential manual for informed social action." āMihaly Csikszentmihalyi, bestselling author of Flow
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Rules of Influence by William D. Crano in PDF and/or ePUB format, as well as other popular books in Psychology & Business Communication. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Dedication
- Acknowledgments
- Contents
- Introduction: The Majority RulesĀ ā¦ or Does It?
- Chapter 1: Who and What Is a Minority?
- Chapter 2: How Our Groups Define Who We Are
- Chapter 3: You in or Out?
- Chapter 4: Resizing Goliath
- Chapter 5: The Holy Trinity (plus One) of Minority Influence
- Chapter 6: Making the Subjective Objective
- Chapter 7: Things Are Not Always as They Seem
- Chapter 8: Getting It All Wrong
- Chapter 9: The Empire Strikes Back
- Chapter 10: The New Rules of Influence
- Endnotes
- Also by William D. Crano
- About the Author
- Copyright