eBook - PDF

Digital Presences of Organizations

Name: Digital Presences of Organizations
ISBN: 9781394306459

Nathalie Pinède,

Luc Massou,

Patrick Mpondo-Dicka,

English
PDF
Available on iOS & Android

eBook - PDF

Digital Presences of Organizations

Nathalie Pinède,

Luc Massou,

Patrick Mpondo-Dicka,

About this book

Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels.

Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes.

The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.

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Yes, you can access Digital Presences of Organizations by Nathalie Pinède,Luc Massou,Patrick Mpondo-Dicka in PDF and/or ePUB format, as well as other popular books in Ciencia de la computación & Desarrollo organizacional. We have over one million books available in our catalogue for you to explore.