Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, consumer behavior, and market grooming. It delves into the views and attitudes of consumers in the AI era, as well as the negotiation tactics and misbehaviors observed in digital AI marketing. The impact of AI, machine learning, and the Internet of Things on business and marketing models is thoroughly explored, including both positive and negative effects on individuals, communities, and different domains like social, politico-legal, and ethical spheres. The collection further examines customer relationships management (CRM) and the consequences of AI implementation in marketing and market grooming, highlighting the need for anti-data mining practices. Lastly, it addresses the challenges, concerns, and strategic directions for achieving ethic-socio-sustainable marketing using technology, especially in the context of Industry 5.0.

With contributions from experts in universities and institutions worldwide, this work offers valuable insights for regulators, marketers, governments, and communities in navigating the ever-evolving landscape of AI-driven marketing and market grooming.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Market Grooming by Sumesh Singh Dadwal,Hamid Jahankhani,Kenneth Revett,Sumesh Dadwal,Sumesh S. Dadwal in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Emerald Publishing Limited

Year

Print ISBN

eBook ISBN

Topic

Subtopic

Index

Cover
Editorial Advisory Board
Title
Copyright
Contents
List of Figures and Tables
About the Editors
About the Contributors
Preface
Acknowledgements
Introduction
Chapter 1 Market Grooming: Grooming Customers Using Artificial Intelligence
Chapter 2 AI-Driven Trading: Navigating the Complex Landscape of Market Manipulation
Chapter 3 The Dark Side of AI: Navigating the Dynamics of Patient Grooming on Doctor–Patient Relationships
Chapter 4 ChatGPT in Marketing 5.0: Gold Is Real or Just a Gold Plating
Chapter 5 Unpacking the Double-Edged Sword: How Artificial Intelligence Shapes Hiring Process Through Biased HR Data
Chapter 6 Leveraging Machine Learning Techniques to Project Customer Behaviour Through Predictive Analysis and Ethical Marketing
Chapter 7 Towards Responsible AI: Exploring AI Frameworks, Ethical Dimensions and Regulations
Chapter 8 Ethical Navigation Paradigms in AI-Driven Marketing: Insights and Perspectives
Chapter 9 Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumer
Chapter 10 Exploring the Balance Between Personalisation and Automation in Human–AI Interaction
Chapter 11 Improving the Image of Marketing: AI Has the Potential to Assist in Marketing Decisions and Change Perceptions
Chapter 12 Exploring the Practices of Chinese Short Video Platforms to Enhance User Stickiness and Grooming the Customers: A Case Study of DOUYIN China (TikTok)
Chapter 13 Market Grooming: How Neuromarketing Influences Consumers’ Purchase Decisions?

About this book

Frequently asked questions

Information

Table of contents