- 109 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
A Short-Cut to Marketing the Library
About this book
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.
- Brief description of classical planning and marketing techniques
- Easy to follow marketing tips geared to libraries and their offerings and working practices
- Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed
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Information
Table of contents
- Cover
- A Short-cut to Marketing the Library
- Copyright
- Contents
- About the author
- Acknowledgements
- 1 Introduction
- 2 Why is marketing so important?
- 3 Marketing tools
- 4 Marketing in practice
- 5 Who else can help us? Publishers’ marketing suggestions
- 6 Conclusion
- References
- Further information
- Index
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Yes, you can access A Short-Cut to Marketing the Library by Zuzana Helinsky in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over 1.5 million books available in our catalogue for you to explore.